February is Reggae and Black History Month throughout the world and also we at Real People Music created a piece to celebrate the latter. For the single The Search Is Over by Jerone and No-Maddz member Evie Pukupoo I conceptualized, filmed and edited the official music video that is out now on the Reggaeville YouTube channel. Both song and video want to create awareness of black identity, history and the origins of people of color by highlighting some of the greatest heroes such as Marcus Garvey, Rosa Parks and Walter Rodney. At the same time the music and visuals encourage the audience to search for the next hero inside themselves. Jerone and Evie seized the opportunity to combine the video shoot with a lecture for the young kids in the clip to teach them about their roots and Jamaican National heroes like Nanny of the Maroons or Paul Bogle.
After three well-received singles we are happy to announce the release of Jerone’s first EP entitled Rising on December 4, 2020. Five tracks all produced by Alex Drummie for Real People Music range from rocksteady to classic one drop and modern roots reggae, and show the diversity and skills of young talent Jerone Riley. His lyrics about love, self-confidence and own identity, as well as friendship and trust are deep and touching stories everyone can relate to and were written by the gifted singer from the Waterhouse community in Kingston, Jamaica. Besides guest artist Evie from the No-Maddz, who is featured on the opening track The Search Is Over, the EP unites prolific and prestigious instrumentalists from Jamaica and Germany, and veteran musicians such as Errol “Flabba” Holt of Roots Radics and Franklyn “Bubbler” Waul of Black Uhuru. Until the final release, fans can already enjoy the previously released singles Brother’s Keeper, Give Me A Minute and Keep You Safe.
As its first release the Real People Music label presents the Buff Baff Riddim, an original early Dancehall style juggling inspired by Gregory Isaacs’ albums Out Deh and Night Nurse. Recorded at studios like Tuff Gong and Alborosie’s Shengen Studio in Kingston and Berlin the instrumental, a creation by Alex “Drummie” Domhoever, is reminiscent of Roots Radics’ and the Taxi Gang’s sound characterized by analogue instruments and Simmons drums.
The riddim selection will be out on all digital platforms on May 31 while two singles are being released ahead of time: the combination of Duane Stephenson and Lutan Fyah entitled Empress Sativa successfully premiered with the first music video I produced on May 10, and Jerone’s track Brother’s Keeper will be out on May 24. One week earlier the video shot at St. Patrick’s Primary School in Kingston is presented as part of a campaign for Jamaica’s Child Month in May. The short film I conceptualized, filmed and edited myself highlights children that break the cycle of bullying in school and stand up to be a brother’s and sister’s keeper. To share and promote his positive message Jerone toured schools in Jamaica throughout May with the video and his Brother’s Keeper campaign.
Besides talking, reporting from and filming music, actually making it has always been a great desire of mine. Together with my partner Alex Drummie finally our very own label Real People Music is ready to give what we consider real music to real people. With him being the producer, composer and musician, and me doing the PR, marketing and media design work we are excited and eager to create Reggae, Dancehall, Rocksteady and Jamaican sounds, foster and push real talent, and highlight also the works of our fellow musicians and ‘Reggae makers’.